What role does AI play in custom software development for businesses in improving efficiency, enabling automation, enhancing decision-making, strengthening security, and supporting long-term digital transformation?

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AI plays a key role in custom software development by helping businesses automate processes, improve decision-making, and deliver personalised user experiences. By using machine learning algorithms, organisations can analyse large volumes of data, optimise system performance, enhance security, and adapt quickly to changing market needs. AI also reduces operational costs, supports scalability, and accelerates digital transformation, enabling companies to build smarter, more efficient, and future-ready software solutions.