Concept Of SEO (Search Engine Optimization)
Concept Of SEO (Search Engine Optimization) is the practice of increasing the quantity and quality of traffic to the website through organic search engine results.
In other words, Search Engine Optimization (SEO) is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to the website.
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Activities Involved in Search Engine Optimization (SEO):
- Keyword Research
- Content Writing
- Link Building
- Website Optimization
- SEO submission
- Website Analysis
Types of SEO and It’s Works
- Technical SEO: Technical SEO is a method of optimizing the website for the crawling and indexing phase. It’s known as technical because it does not concern the actual content of the website or with the part of the website.
The main aim of technical SEO is to optimize the infrastructure of a website. Online Shopping portals like Flipkart, Amazon use this method to get the highest search engine ranking.
- On-Page SEO: In the on-page SEO optimization technique, but the keyword phrase in the title tag and meta description. In this method, we focus on website content, keyword usage in titles, headings, site structure along with internal and external links.
We focus on keyword phrases inside the main content in all the web pages.
- Off Page SEO: In this method we perform a specific task outside the web pages to increase the search engine position .
How SEO Work
Working of SEO is divided into three stages:
1. Crawling in SEO:-
The search engines have the web crawler or spider to perform crawling. The task of the crawler is to visit a web page, read it, and follow the links to other web pages of the site.
Each Time the crawler visits a webpage it makes a copy of the page and adds its URL to the index. After adding the URL it Regularly visits the sites like every month to look for updates or changes.
2. Indexing in SEO:-
In the indexing stage, the crawler creates the index of the search engine. The index is like a huge book that contains a copy of each web page found by the crawler.
In any web changes the crawler updates the book with new content. So, the index comprises URLs of different web pages visited by the crawler and contains the information collected by the crawler.
This information is used by search engines to provide the relevant answers to the users for their queries.
If a web page is not added to the index it will not be available to the user.
3. Retrieval in SEO:-
This is the final stage in which the search engines provide the most useful and relevant answer in a particular order.
Search engines used an algorithm to improve the search result so that only genuine information could reach the user.
It shifts through the pages recorded in the index and shows those webpages on the first page of the result that it thinks are the best.
Various process of On-Page SEO Optimization:-
- Title and meta tags
- Anchor text
- Image Optimization
- Internal Linking
- Content Optimization
- XML Sitemap
Title and Meta Tags For SEO:–
The title and meta description must be unique for each page and the length should be 50-65 characters.
The description tag should not contain more than 160 characters and it should naturally include keywords.
Anchor Text For SEO:-
All the links made by using anchor text and put a little on anchor text. Use a broad keyword as anchor text and Never used the exact keyword as anchor text.
Image Optimization For SEO:-
For the image optimization process follow these instructions, All images must have alt tags and we can use keywords in the image alt tag.
Image filename should be descriptive and we can use keywords in filename and also do not use large-size images.
Internal Linking For SEO:-
This section, Creates internal links using anchor text and links all important pages to the homepage. Include two to five internal links per page.
Content Optimization For SEO:-
For content optimization, the Length of the content should not be too large or too small and content on the website should be fresh and unique.
Content need to written in small paragraph and used H3, H4, and bold, italic styles appropriately.
XML Sitemap for SEO:-
Create an XML sitemap for the various webmaster like Bing, Yandex, and google search console. Mention all possible URLs inside the sitemap.
Create a robot.txt file to authenticate and stop the crawler from crawling anything apart from the homepage.
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SEO (Search Engine Optimization) is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to the website and increasing the quantity and quality of traffic to the website through organic search engine results.
Link Building, and
White Hat SEO: It refers to the SEO techniques which are in accordance with SEO guidelines set by the search engine.
Black Hat SEO: It refers to the SEO techniques which are not in accordance with SEO guidelines set by the search engines.